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How to save time on social media... and still have an impact.

Updated: Jun 12, 2023

Do you want flawless, scroll stopping content? Do you want to have it all mapped out and looking delicious, and did you need it all made yesterday?

...And then instead you find yourself not posting anything, because… it’s all just too much ?!

You are not alone. When I’m running 1:1 sessions to help people hit their social media goals, the most frequent problem that people come to me with is that they just don’t have the time.

These are my top tips to create social media content faster. So you can create great quality content on a time limit. Increase content efficiency, and stop worrying about the faff.

Whether you are a small purpose driven brand, a badass adventurer, or just someone who wants to get more opportunities and grow through socials. These tips are for you.

Tip One - Plan it in advance

It is time to get organised. The biggest way to grow on socials is to post content that adds value… but what does that mean?

It means posting content that tells your ideal target audience something they didn’t know, content that makes them inspired, entertained or think “yep that’s me!”

Start by mapping out who your target audience is, and what they want to know and use this to make a plan of what you are going to say when.

Tip two - Prioritise

There are a million blog posts out there telling you the only way to grow is to post 17 times on each platform , and giving you 3 million steps to running a youtube, Linkedin, Tiktok, instagram, twitter, facebook strategy that will only take you a year per month.

And there is some truth to that. You aren’t going to get a million followers posting once a week. But the important thing with individuals or small businesses is to come back to your goals. Think about what you are really trying to achieve and focus on the platforms that will really get you there.

Tip three - Batch and Schedule

Once you know where you are posting and what you are talking about this step can save you a huge amount of time.

Creator studio now allows you to schedule posts for both facebook and instagram and twitter also has a scheduling feature.

A common question I get here is how to keep spontaneity and authenticity within the posts when scheduling in advance. Generally I recommend that scheduling a few posts a week is a great way of giving your socials a drum beat. You can then be free to get creative, to be spontaneous and post as often or as little as you like around it, without feeling tied down to a posting schedule.

Tip four - Keep it simple

You don’t need to post at a particular time of day, you don’t need to follow all the latest trends, you don’t need to do hours of research, you don’t need every single post to be perfect or have an in depth caption.

Yes these things can help you to grow - but if they are stopping you posting at all it’s not worth it.

The most important thing you need to focus on is creating content that helps your target audience and adds value to them, don’t get weighed down with a million other distractions.

Mix up more in-depth content with short captions and quick messages - sometimes you’ll be surprised by which performs the best.

Tip Five - Curate don’t create

There are whole heaps of people out there creating content that is exactly what your target audience wants to see.

Whether you are bringing together a list of people who inspire you, re-sharing posts that you found helpful or collecting a selection of quotes that you know hit the spot. There is nothing wrong with lifting others up. It helps them and saves you time creating your own content - WIN double WIN - just always remember to ask first and credit :)

I hope you've found this blog helpful! If you have please let me know and feel free to share with a friend who you think it might help too!

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